This Privacy Policy explains how LB HEALTH AND PHYSICAL THERAPY, LLC ("ReelFig," "we," "us," or "our") collects, uses, stores, discloses, and protects personal information when you use the ReelFig mobile application, its website, and related AI-powered image and video creation services (collectively, the "Service").
This policy applies when you install, open, browse, register for, sign in to, purchase through, or otherwise use the Service. It does not govern third-party services that have their own privacy policies, including Apple, Google, social sign-in providers, and payment providers.
The controller responsible for your personal information is LB HEALTH AND PHYSICAL THERAPY, LLC, located at 14 Newburg St, Roslindale, MA 02131-2807, United States.
Depending on the features you choose, ReelFig may request access to photos/media, camera, and notifications. We use a permission only for the purpose shown when it is requested. You can change permissions in your device settings, although the related feature may stop working.
Weekly and monthly subscriptions renew automatically until canceled. Subscription payments are processed by the Apple App Store on iOS and Google Play on Android.
ReelFig offers weekly and monthly subscriptions and separate credit purchases on iOS and Android; it does not sell weekly or monthly packages through its website. Payments are processed by the billing platform identified on the purchase screen, including the Apple App Store for iOS purchases. We may receive an order or transaction identifier, product purchased, payment status, price, currency, billing country, subscription status, and refund status. We also maintain records of credits purchased or granted with subscriptions, credit balances, generation deductions, and credits returned after failed tasks to provide paid features and resolve purchase or credit inquiries. We do not receive or store your complete card number, expiration date, or security code when payment is handled by a payment provider. Subscription, non-expiring credit, cancellation, and failed-generation credit-return rules are described in our Terms of Service.
We use personal information to:
Where applicable law requires a legal basis, we rely on performance of a contract, your consent, compliance with legal obligations, and our legitimate interests (such as security, support, and product improvement), as appropriate for the relevant activity. You may withdraw consent at any time, without affecting processing already completed lawfully.
When you choose an AI feature and authorize processing, the photo and text prompt you select for that generation are uploaded to our systems and transmitted to the third-party AI model provider identified in the in-app disclosure. ReelFig sends these items only to complete the generation you requested.
Do not upload another person's image, voice, or other personal information unless you have the necessary permission and legal right to do so. Do not submit highly sensitive information that is not needed for the requested creative task.
Uploaded source content is cleared from our processing servers after processing is complete. Generated results may remain available in your account history for your convenience; if you delete a result, it is cleared from our systems within 24 hours.
This section applies when a photo you voluntarily select for an AI feature contains a person's face. For this policy, "face data" means the facial imagery visible in that selected photo. ReelFig itself does not extract or create facial landmarks, face geometry, embeddings, feature vectors, faceprints, or biometric templates. A third-party model provider may analyze visible facial features transiently as technically necessary to create the result you requested, subject to that provider's processing rules described below.
ReelFig does not collect face data from your device in the background and processes only a photo that you affirmatively select or capture for a feature. ReelFig does not use facial imagery to recognize, identify, verify, authenticate, or compare the identity of any person.
We use the selected photo, any face depicted in it, and the text prompt only to complete the specific generation you request. We do not use this data for advertising, advertising profiles, or any unrelated purpose.
The receiving service depends on the feature or model selected for the generation:
Each identified recipient processes the selected photo and text prompt to complete the specific generation you requested and may perform limited security, safety, or abuse monitoring required to protect its API. ReelFig does not authorize a recipient to use this data for advertising or an unrelated purpose. Third-party recipients are required to provide privacy and security protections that are the same as or equivalent to those described in this policy. ReelFig identifies the receiving service in the in-app consent notice before each transfer or processing request. Processing occurs on ReelFig's systems and the identified provider's managed cloud systems, which may be located in the United States or other countries as described in Section 11.
Before ReelFig first sends or processes a selected photo that may contain face data and its accompanying text prompt, the app displays a clear notice identifying the photo and prompt as the data involved, the receiving service shown above, the purpose of completing the generation, and a link to this policy. ReelFig proceeds only after you choose Allow and Continue. You may choose Cancel; the requested AI feature will not run and the photo and prompt will not be sent for processing.
If you choose to remember your decision or stop displaying the notice, ReelFig may retain your permission for future requests involving the same disclosed recipient, data, and purpose. Permission given for one provider does not authorize a different provider. ReelFig asks again before using a newly added provider or if the data or purpose materially changes. Permission to access your photo library or camera is separate from permission to send selected content to a third-party AI provider.
You may withdraw all saved AI processing permissions in ReelFig under Settings > Terms, Privacy & Security > AI Data Authorization > Withdraw All AI Authorizations. After withdrawal, ReelFig will ask for permission again before the next applicable generation, and no selected photo or text prompt will be sent to a third-party AI provider unless you allow it again. Withdrawal does not reverse processing already completed with your permission. Deleting an individual result or closing your account is a separate action available as described in Section 8.
We may disclose information to the following recipients for the purposes described in this policy:
We do not sell personal information for money, and we do not share personal information for cross-context behavioral advertising.
ReelFig does not provide an in-app public community or public-posting feature. Your creative content remains private within the Service unless you choose to export or share it through an external service or with another person.
We retain each category of information only as long as reasonably necessary for the purposes described above, taking account of account status, feature requirements, safety and fraud risks, contractual obligations, and legal recordkeeping requirements.
| Category | Retention period |
|---|---|
| Uploaded source content, including face data contained in it | Cleared from ReelFig's processing systems after processing is complete. Third-party provider retention is described in Section 4.3. |
| Generated results/history | Retained until you delete the result or close your account; a result you delete is cleared from our systems within 24 hours. |
| Account/profile data | For the life of the account, then deleted or anonymized within 30 days after account closure, except for limited records that must be retained by law. |
| Purchase/tax records | For at least the period required by applicable tax and accounting laws, typically 7 years. |
| Logs, security and abuse records | Up to 12 months. |
Deletion may take time to propagate through backups. We may preserve limited information when required by law, to complete a transaction, prevent fraud or abuse, resolve disputes, or enforce agreements.
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information, such as access controls, encrypted transmission, logging, and vendor controls. No internet transmission or storage method is completely secure, so we cannot guarantee absolute security. You are responsible for safeguarding your device and account credentials and should contact us promptly if you suspect unauthorized access.
Depending on your location, you may have rights to access, correct, delete, restrict or object to processing, withdraw consent, receive a portable copy, opt out of certain advertising or data sharing, and appeal a decision. You may also lodge a complaint with your local data-protection authority.
To submit a privacy request, email support@reelfig.com. We may verify your identity and authority before completing the request. Authorized agents may submit requests where permitted by law.
You may exercise the rights described above. Where we rely on legitimate interests, you may object to processing in certain circumstances. International transfers will use an approved legal mechanism where required, and you may lodge a complaint with your local data-protection supervisory authority.
Residents of certain states may have rights to know, access, correct, delete, and obtain a copy of personal information, and to opt out of sale, sharing, targeted advertising, or certain profiling. ReelFig will not discriminate against you for exercising a privacy right. The categories of information collected, purposes, and recipients are described in Sections 2–5.
Additional notices or consent flows may apply based on your location, and ReelFig will provide them where required.
ReelFig is not intended for anyone under 16 years of age. We do not knowingly collect personal information from a person under 16. If you are 16 or 17, you may use the Service only if you are legally able to agree to these terms in your location; where local law requires it, your parent or legal guardian must review and consent to your use and any purchase.
If we learn that a person under 16 has provided personal information, we will take reasonable steps to delete it and close the account. A parent or guardian who believes this has happened may contact support@reelfig.com. This age rule must match ReelFig's store age rating, onboarding statement, content controls, and account flow.
ReelFig and its providers may process information in countries other than the country where you live. Those countries may have different data-protection laws. Where required, we use contractual protections, adequacy decisions, assessments, safeguards, or consents required by applicable law.
We may update this policy to reflect changes in the Service, law, or our practices. We will update the "Last Updated" date and, where required, provide additional notice in the Service or request consent before a material change takes effect. Earlier versions will be retained as required by law or business policy.
Operator: LB HEALTH AND PHYSICAL THERAPY, LLC
Address: 14 Newburg St, Roslindale, MA 02131-2807, United States
Privacy email: support@reelfig.com
Support email: support@reelfig.com
Official domain: https://app.reelfig.com/